Top Three Mistakes In Web Design That Companies Need To Keep ...

Microsoft president and world-famous billionaire Bill Gates once said, ?If your company is not on the online world, then your business will be out of business.? His words have proven to be true, specially since a great number of are now using the web to aid them in shopping. However, it?s important for businesses to understand that merely creating an internet based storefront is not enough ? the design of an e-commerce website is also crucial and can have an effect on sales in many ways that will not seem obvious to a lot of people. To aid business owners generate a truly useful and highly prosperous e-commerce site, listed here are the top three issues in web design that organizations need to prevent:

1) Choosing a design which doesn?t mirror the company?s image. Business people must always understand that an e-commerce website isn?t just a simple online portal where they can display and then sell their wares. The website also represents the business, and thus, must reflect the group?s image and values. The website design that companies use must at least incorporate the company?s logo and corporate colors; additionally, an ?About? page needs to be included to describe who is behind the business together with the group?s goal or plans. Creating a strong brand impact is equally as important on the web as it is in real life.

2) Selecting a style that is too complicated or too plain. Anything in excess isn?t a good thing, and this rule also applies to web design. Using lots of illustrations or photos or perhaps a tricky navigation layout can simply turn off any website viewer and make them purchase goods somewhere else. But even though it may be simpler to use a site which is rather plain, this doesn?t show that bare websites will attract more consumers. Usability is indeed a concern in creating a small business website. However, don?t forget that the more effective designs interact with several senses-sight, hearing and emotions- simply because these could also contribute to users? total satisfaction with their shopping experience.

3) Using excessive written content or too little written content. In this modern age, time is a very significant commodity, and therefore, it?s imperative that you deliver your message clearly and proficiently in a short amount of time. Online customers will certainly not be captivated by long articles on products, nor will they be bothered to find facts that?s missing in your website. Copywriters and web designers that businesses hire should know the way to proficiently strike a balance among what is inadequate content and what is way too much.

The website design Auckland companies use must at least add the company?s logo and corporate colors; moreover, an ?About? page must also be included to explain who is behind the corporation and also the group?s goal or objectives. Building a strong brand impression is equally as important on the web as it is in the real world.

Source: http://blog.ifultech.com/?p=182

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